In July, JR Strickland was called upon to create a lyric video for Sevyn Streeter ft B.o.B’s single “Shoulda Been There.” The video co-written by Strickland and Max Blum showed the destruction of one relationship and the birth of a new one through the eyes of social media. Following the success of the video, Sevyn Streeter asked for a follow-up that included her fans.
In this sequel, Sevyn’s fans, also known as Streetteam, took to social media, and uploaded videos of them singing the song. A compilation was made and shown through an Instagram themed post. Produced by Riveting Entertainment and created by JR Strickland, Mychal Kawika Banis, and Josh Enobakhare.